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American Beautyberry Bush

American Beautyberry Bush

Regular price $41.95 USD
Regular price Sale price $41.95 USD
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Callicarpa americana

American Beautyberry

The American Beautyberry is a native deciduous shrub beloved for its clusters of vivid purple berries, arching branches, and naturalistic charm. This fast-growing, low-maintenance plant brings color and wildlife support to your landscape from late summer through winter, when most plants have gone dormant.

A standout in woodland edges, native gardens, pollinator habitats, and wildlife borders, the American Beautyberry is a southern native treasure that thrives in heat, humidity, and partial shade.


American Beautyberry Overview

Attribute Details
🌿 Botanical Name Callicarpa americana
🏷️ Common Names American Beautyberry, French Mulberry
🌳 Mature Height 4–6 feet
🌐 Mature Width 4–6 feet
📈 Growth Rate Fast (2–3 feet per year)
Lifespan 10–20 years
🧊 USDA Zones 6–10
☀️ Sun Preference Full sun to partial shade (best berry production in sun)
🧱 Soil Type Well-drained loam, sandy, or clay soils
⚖️ Soil pH Slightly acidic to neutral (5.5–7.0)
💧 Water Needs Low to moderate; drought-tolerant once established
🌸 Flower Color Pale pink to lavender clusters; bloom in summer
🍇 Fruit Color Bright purple berries in tight clusters along stems
🐝 Pollination Attracts bees, butterflies, birds, and wildlife
🌿 Growth Habit Rounded, arching, open-formed shrub
↔️ Spacing 4–6 ft apart for borders or natural groupings
🏡 Landscape Uses Wildlife gardens, pollinator beds, woodland borders, native landscapes
🧹 Maintenance Level Low

Environmental Benefits

🌸 Offers nectar-rich blooms for pollinators in summer
🍇 Provides late-season berries for birds and wildlife
🌿 Thrives in naturalized and native planting zones
🌞 Tolerates heat, drought, and poor soils once established


Pros & Cons

Pros ⚠️ Cons
💜 Vivid purple berries add dramatic fall and winter interest 🐛 Berries are not edible for humans; strictly ornamental
🐝 Excellent for pollinators and wildlife gardens 🌾 Open growth habit may look sparse in formal landscapes
🌞 Handles full sun to light shade easily ✂️ Pruning may be needed to control size or shape in small spaces
🧬 Native and drought-tolerant once established ❄️ Can die back in colder zones and regrow from base
🌿 Adds color and biodiversity with minimal maintenance 📏 Short lifespan compared to long-lived shrubs

Planting & Care Guide

🛁 Water thoroughly after planting and during establishment
🕳️ Dig a hole twice the width of the root ball; plant at soil level
🌾 Mulch 2–3 inches deep around the base to conserve moisture and reduce weeds
💦 Water weekly in the first year; reduce once plant is established
✂️ Prune in late winter to maintain shape or rejuvenate older growth
🧪 Fertilize in early spring with compost or a light all-purpose shrub food


The American Beautyberry is a wildlife-friendly southern native that delivers unmatched berry color, seasonal charm, and ecological value. Whether you're filling a woodland edge, building a pollinator haven, or adding late-season interest, this eye-catching shrub offers low-maintenance color and function year after year.

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